4 Reasons High-end Rendering Artists May be the Key to Future Design Trends
Look to a rendering artist for a pulse on what’s coming up next in interior design and decor.
When you present your clients with 3D renderings by a fellow high-end designer and artist, they’re thrilled to get a peek into how their final project will look. A board full of memos and images is wonderful for envisioning the feel and emotion of the room, but the realistic perspective lets a client dive in and visualize the finished space.
Your usual process may incorporate commissioning upscale, high-resolution renderings to bring your concepts, specs, and finishes to life. But, have you ever thought about sitting down with your rendering artist to chat about what they’re loving in the interior design industry right now? Have you considered that perhaps he or she may hold the key to identifying future design trends?
Rendering artists have a backstage pass to what’s going on in the interior design world, so they’re often the first to know the next big thing. Here are 4 reasons why your rendering artist could be a valuable resource for tapping into new design trends:
High-end rendering artists work with talented designers anywhere from a few months to a year before a project is completed. They’re connected from the early stages of the design process on projects that won’t be photographed or published until several seasons later. The trends you’ll see in magazines in Spring 2020? Yup, rendering artists have already been working with those––or even completed them a year ago or more! They know what’s on the horizon because they’re bringing it to life behind-the-scenes.
Rendering artists work with multiple designers at a time, giving them an idea of looks that are just passing fads and those that will become trends with staying power. They see where themes are starting to emerge and looks are beginning to overlap between designers. If a rendering artist sees a chinoiserie powder room done once or twice in a season by various design clients, they’ll make a mental note of it. However, the following season, when they see it three or four more times, they’ll realize, “THIS is going to be big!”
Working with designers across industries and demographics means that rendering artists know what looks have gone from a niche audience to a trend that’s going to be on the cover of House Beautiful. There are always particular trends that will gain a foothold with high-end design aficionados––think the 1970’s wheat sheaf table that’s so hot right now or herringbone wood floors. But, there are also those looks that become trends with casual design lovers and homeowners who want to spruce up their space a bit with something that feels current––think of white subway tile or brass kitchen hardware. Trends often start with high-end design projects before trickling through to magazines and then homes across the country. Rendering artists have their finger on the pulse of what’s next.
Since they’re the first to see trends evolve, rendering artists are also the first to say, “Okay, this look is starting to get a bit stale.” By the time a trend has hit the general public, high-end rendering artists have been working with these looks for a year or more, so it’s no surprise they’re going to know when it’s time to start phasing something out. If you’re growing tired of industrial details or shiplap walls, talk to your rendering artist and see if they think it’s time to let it go.
So, as you start that next design project, you now know that your high-end rendering artist should be one of your first stops, not just for their rendering skills, but for their insider knowledge on what’s coming up in interior design trends. You won’t regret tapping into their wealth of knowledge that comes from working with designers across the industry and getting a behind-the-scenes peek into what’s coming up next in design.